- Client: M&M enterprise SAS (creator of the JAYEL brand)
- Activity area: podcast on entrepreneurship
- Role: freelance consultant, web developer, graphic designer and web designer
- Services: visual identity - website - print and web communication - digital marketing - social networks - video - animation
- Collaboration: Mirjea Photographie and Timothy (composer)
- Date: 2022
- Technologies and software: ADOBE ILLUSTRATOR - PHOTOSHOP - INDESIGN - ADOBE PREMIERE PRO - CANVA FIGMA - HTML - CSS - WORDPRESS - GOOGLE TOOLS
About the M&M company and its Jayel brand
M&M is a company specializing in women's wellness sector. Its objective is to contribute to the development of women.
The name "JAYEL" is the contraction of the first names of the founders Mirjea and Mayelle.
The challenge
M&M company, decided to launch its podcast. The company aims to provide the necessary tools and content for the personal and professional development of women. The Jayel podcast will be available on all listening platforms via the RSS feed.
M&M company therefore wishes to create its visual identity and its website. The company wants to launch a podcast, stand out, develop and retain its audience.
I have already had a superb collaboration with Mirjea, one of the co-founders. I helped her to start her Photography business. Indeed, Mirjea had entrusted me with the design of her visual identity and a photo shoot guide. It was therefore quite natural that the company M&M SAS asked me to collaborate.
Technical challenges
Animations
Integration of advanced animations (loader, sliders, call-to-action buttons, vector animations, buttons, hover animation, interactive map, etc.)
Podcast and guests
Creation and integration of a page containing the podcast episodes and presentation pages for the guest “Muses”.
Forms
Contact and email recovery forms.
The solution
Visual identity and communication tools
Work carried out:
- Definition of a strategy and an action plan.
- Creation of the logo and graphic charter.
- Visuals design.
- Photo retouching and photomontage.
- Design of print and web communication tools: business cards, podcast cover and web banners.
- Promotional video editing, in collaboration with Timothy, the music composer.
- Tips for creating social media content.
The website
Work carried out:
- Help in writing specifications.
- Wireframe, Web design (
UI), content design (text and visuals) and image selection. - Creation of the website and implementation of functionalities: contact forms, playing podcasts.
- Tests, upload and maintenance.
- Referencing/SEO.
- WordPress and Canva training courses.
The website will allow Jayel:
- To ensure its sustainability and reliability,
- To strengthen its image and the trust of listeners.
- And improve its SEO.
Colors
I created a color palette of pink, gold and brown to create an elegant, feminine and professional look that matches the Jayel brand.
Femininity, softness and lightness
Prestige
and excellence
Softness, reliability
and protection
Elegance, rigor,
seriousness and refinement
Purity
and wisdom
Fonts
For the logo creation, I used the Apalu font for the brand name, and the Montserrat font for the slogan.
Apalu is elegant, feminine with long curls. And Montserrat is classic, timeless, also elegant, with round and airy letters, which inspire sympathy. Plus, it sets a serious tone. This combination gives a modern look and chic, which matches Jayel's image.
For the website and the print and web communication tools, I used Montserrat for the titles and body text.
Graphic Visual
I made the oblique line below, from the right arm of the letter "J" of the logo. This line evokes ascension, progression and success. This visual appears on all communication tools. Moreover, it makes Jayel stand out and remain memorable.
Photos and images
Concerning the photos and videos, it was decided from the start that the photos would be taken by Co-Founder Mirjea G. who is a professional photographer. Mirjea G. is a talented photographer, full of experience and creativity. It was a real team effort with the founders Mirjea G. and Mayelle H. and the models whom we thank again.
Sound identity
Jayel is very present on social networks (Facebook and Instagram) and video is a high-impact tool. In fact, I wanted that Jayel remains memorable through visuals, text and also through sound. Therefore, it seemed important to me to include music that would be Jayel's anthem.
When I proposed the idea to the founders, they were immediately hooked and it turns out that they know a talented composer, Timothy. It was therefore quite natural that we asked him to collaborate and it was with pleasure that he accepted.
During our meetings, I presented the project to him and what we wanted for the sound identity; music that inspires hope, freedom, well-being and newfound joy, with an emotional crescendo.
Result: Timothy was able to capture the very essence of Jayel. Jayel, his message, the images, the video and the music were one. (discover the video)
Logo design
For the creation of the logo, I was inspired by different elements:
- The target audience: women.
- Their mission and objectives.
- The story of the founders and the brand.
- The name: Jayel is the contraction of the first names of the founders Mirjea and Mayelle.
Mirjea's "Jea" without the letter "e", which gives "Ja". And Mayelle’s “yel”.
Regarding the letter "J", I imagined and created it like a feminine silhouette, making large movements with her arms, a sign of well-being, lightness and freedom. This letter "J" has a heart around its neck, which represents the satisfaction of the woman, which is at the heart of Jayel's profession. I integrated the brand with its stylized letter "J" in a pink circle and a golden ring to symbolize confidence, femininity, harmony and happiness.
Business cards design
The business card is a tool that allows you to make yourself known, remain memorable and develop your network.
Web banners design
Podcast cover design
Video presentation of Jayel's podcast
Webdesign and development
I designed a multi-page website, which offers a fluid user experience for visitors and listeners of Jayel's podcast. The site is made up of 5 sections:
- Home
- About
- Podcast
- Our muses
- Contact
The Legal Notices and Privacy Policy sections are located in the footer.
Desktop
Responsive - Mobile
The results
M&M is very satisfied with its visual identity
The M&M company is very satisfied with its logo and the communication tools. They reflect its mission, vision, values and target.
The quality of the design allowed Jayel to attract attention, increase visibility and conversation rate. The company was also highly complimented.
Serene and efficient in implementing their project
The fact that the M&M company entrusted me with the creation of its visual identity and its website, this allowed the company to fully concentrate on its podcast.
M&M is very satisfied with the website
The website reflects their brand, it is efficient and fluid. The website has the necessary functionalities and offers a good user experience.
Pamper and retain your listeners
The founders have a website that is easy to use, so they can, meet their audience's expectations calmly.
Client testimonials on Instagram
Second testimony from the founders
We collaborated with Eryphilia to build our visual identity, our website and our web banners. We were amazed by her professionalism, her creativity and her listening skills. Eryphilia was able to perfectly transcribe our desires on our different communication tools, as if she had been able to read us like an open book. We are completely satisfied with her services and we will definitely call on her for future projects.
Mirjea Ganga and Mayelle Houbalah
Founders of M&M Entreprise and Jayel
Another superb collaboration
As I said previously, Mirjea and I had already collaborated together to create her visual identity. It was an enriching experience.